The primary objectives of the NaturallyAfrican platform are to:-

1. Catalyze and establish stakeholder networks, communities of practice and strategic alliances;
2. Assemble scientific documentation (including primary and secondary data) on the chemical attributes of specific natural products;
3. Contribute to the elaboration of product quality standards and standard operating procedures (SOPs) for key natural products;
4. Identify new market opportunities for marginalized small-scale producers (rural women in particular);
5. Facilitate producer ‘up-scaling’ in natural products value chains through training and technical support of rural producer groups;
6. Facilitate the networking and inter-linkage between producer groups and key stakeholders of the private sector;
7. Develop models of sustainable use and local management of plant genetic resources;
8. Reinforce, through increased livelihood returns to primary producers, the traditional custodial role of rural women over plant resources;
9. Promote increased recognition, consumer appreciation and demand for African natural products at the local, national, regional and international levels; and
10. Advocate in support of effective, constructive and enabling policy and technical instruments, with attention to trade as well as to social and environmental sustainability.